Until a few decades ago, the only printing method that it was used were the Offset machines and related technologies. In the mid-1990s digital printing appeared. This great development in graphic arts came to solve problems in Offset (such as the high cost in small prints) and offered new possibilities such as variable data and on-demand prints.

What is digital printing?

The display of digital images or files on a physical surface such as paper, films, plastics, glass, fabric etc. in small print, in order to transmit a message (text and / or image) through digital file management.

The display of digital images or files on a physical surface such as paper, films, plastics, glass, fabric etc. in small print, in order to transmit a message (text and / or image) through digital file management.

Digital printing has come to replace Offset in small prints, offering speed, promptness and on-demand printing with a quality result (as satisfactory) as traditional typography.

It is mainly used when you need something very quickly or in very small quantities. It enables every print to be different or different in content, as opposed to traditional technologies that are for mass production.

Some advantages of digital printing:

  • Lower cost for small to medium quantities.
  • Faster production times.
  • Variable data. Individual prints can be unique.
  • Ease of correction / addition / reprint.
  • Production capability upon request (on demand).

What is Offset Printing?

Offset printing is based on the basic principle of lithography and requires many stages, such as film, tinkle, spacers, cleaning, etc. It offers objectively higher print quality (although digital printing has now improved to such an extent that only a professional can assess the difference). Offset printing produces large quantities at a much lower cost than digital.

 

Some Advantages Of Offset Printing:

  • Lower copy costs for larger quantities. The price per item decreases as the amount increases.
  • High quality of printed image, very good resolution without any lines or spots.
  • Capability to use a larger variety of papers (especially papers with a strong texture).
  • Correct and truthful depiction of Pantone colors.
  • Can Print Metal Tones.

Digital or Offset printing?

The usual factors that we take into account when we face the dilemma whether to use Offset printing or digital printing are quantity and timing.

More specifically:

  • Speed : Offset is more time consuming than digital.
  • Cost : If you need multiple copies, Offset is the better choice. Since Offset requires complex procedures and a major initial effort to produce a copy, small amounts are costly. For small prints, digital printing is the better solution.
  • Size : digital printers have limitations to maximum print size. Form shapes larger than 33 × 48 cm usually must be printed using Offset.

Deciding …

Digital Printing is the best choice for small and hasty jobs (as long as your jobs do not require special papers or PANTONE).

If you have the time, need a large quantity or you need to attribute specific corporate colors, you cannot avoid conventional offset.

The choice is purely yours, but fortunately you do not have to decide on your own: you can contact us. An experienced person will listen to you and suggest the best solution for you, which will meet both your budget and your quality requirements.

However, we report that all large prints (in tarpaulins, vinyls, etc.) are exclusively digital.